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How SEO is becoming GEO in the age of AI search.

Search is changing. 

Websites are no longer being evaluated by search engines and human visitors. Increasingly, it's by AI systems that crawl, interpret, compare and recommend content before the click ever happens. 

In this free interactive 60-minute workshop, Katherine Steffensen and Max Sartal Sterling from Splash Digital will show you exactly what's happening and what to do about it.

You'll understand why your crawl budget now affects AI visibility, how your brand reputation determines whether AI recommends you, and what the best brands are doing differently right now. 

Free to attend. Register your interest using the form. Spots close when full.

Seats are limited to 25 participants to ensure strong group participation. 

RESERVE MY SEAT

 

AI search isn't coming — it's here.

AI search isn't coming. It's here. 24% of shoppers already skip Google for AI platforms.

AI-referred traffic converts at 5× the rate of organic. And 78% of what AI says about your brand
comes from sources you don't control. The brands that act now will be the ones AI cites in 2027
and beyond.

This workshop is where you start.

What we'll cover

We'll walk you through what's actually changed in search, show you real examples from ecommerce brands navigating it, and make sure you leave with a clear sense of what to do next.

01

The new search reality

AI slop, the trust collapse, and why SEO became GEO
02

What GEO actually means

Citations, topical authority, and the AI Citation Hierarchy
03

Case study: crawl budget

Why server health is now every ecommerce brand's problem
04

Case study: brand reputation

How your reputation determines whether AI cites you
05

Tools & what to do

Vetted tools, the Glimpse report, and your action checklist
06

The program

How the 6-cycle SEO/GEO program addresses all of this

Walk away with concrete actionables. Yours to keep.

Every attendee leaves with these four things; not just slides to read later.
1
A live audit of your brand
You'll know exactly what LLMs and other AI tools say about your business today, and how to measure citations for tracked keywords.
2
A feed health checklist
The items your Google Merchant feed needs for visibility with AI shopping agents — not just Google.
3
Content priority
One exemplary landing page demonstrating how pages must be formatted for the new AI landscape.
4
The right questions
What to ask your agency, your developer, or yourself on Monday morning to start closing the GEO gap.

Who is this for?
For ecommerce teams who rely on search traffic.

If organic search drives meaningful revenue for your store, AI search is already affecting you.

eCommerce founders & owners

Act before your competitors do — the first-mover window is open now

eCommerce managers
Get a concrete framework to adapt your SEO and content strategy
Anyone who's noticed a traffic dip
AI search may already be affecting your rankings — here's how to diagnose and respond

RESERVE MY SEAT

Hosted by Splash Digital in partnership with Commerce, this invite-only dinner brings together mid-market leaders to discuss experiences and concerns with evolving technology and platforms.

Dave Steffensen from Splash Digital will share practical lessons from leading ecommerce projects across retail, manufacturing, wholesale, and distribution sectors - including what it really takes to modernise legacy systems, align teams, and deliver measurable ROI.

Joining him, the team from BigCommerce will bring a global perspective - discussing how modern commerce platforms are helping B2B merchants simplify complexity, integrate systems, and scale faster without sacrificing control or customer experience.

 

— Replatforming with confidence: when it's time to move and how to make the transition smooth.
— Modernising operations and buyer experience: balancing tech investment with commercial impact.
— What’s next for B2B commerce - and how to stay competitive in 2026.

Why Learning about AI Now Matters:

Search is changing. Fast.

After Google rolled out AI Overviews, the click-through rate (CTR) for the #1 organic result dropped from ~28% to ~19%.

This represents a 32% drop in traffic. Overnight.

Generative AI is now shaping millions of search results per day, rewriting what shows up.

Here’s what that means for your business:

  • Your top-performing content may no longer appear above the fold
  • Your structured data may not be feeding AI answers at all
  • Your organic traffic could drop with zero warning - and cost you revenue

Brands that act now will recover faster, adapt smarter, and capture the visibility others are losing.

Brands that wait?

They’ll be playing catch-up as AI reshapes how people search, shop, and discover.

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Your Facilitators

Join the conversation on how SEO is changing, and find out what you can to do to get a first mover advantage.
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Max Sartal Sterling

Fractional SEO Lead · Splash Digital
  • 12 years in search, Penguin era to AI era
  • Ecommerce specialist — Shop Countdown, LifeStraw
  • Architect of the AI Readiness Framework
  • Conference speaker & trainer
katherine

Katherine Steffensen

Co Founder · Splash Digital
  •  11 years in digital, ecommerce specialist 
  • Built and scaled Splash from the ground up into a focused ecommerce growth agency
  • Known for finding where growth is hiding in a business — and the tenacity to go get it 

RESERVE MY SEAT

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